Music expresses the feelings of the soul, where the words fail. We live in a world where music has enrooted deep into our lives. Whether it be an old grandpa lying on the bed, or a teenager completing his school years, music has no boundaries. This, for musicians, means scope. Analytics reveal that over 90% of the population of our planet is accustomed to listening to music. But producing music isn’t the only thing for a musician.
When a musician has crafted new pieces of music, he needs to promote them through album marketing, ensuring that it reaches everyone. Album marketing, though just a term, needs to be understood and planned expertly to obtain productive results. If you are thinking to address all those 6.45 billion music listeners in the world, you need to plan your album marketing strategy differently from today.
Get started on Album Marketing
We work with selected newcomer artists, established acts and festival / event brands. In the initial (& free) consultation call, we determine, if you or your brand are a match for our agency.
BEGIN FROM RADIO
Though the trends have drastically changed over the years, your album marketing strategy must still begin from the radio. Sharing your music on the radio has certain benefits, and many of the musicians got their first music managers and producers from the receiver. Still, as a part of your album marketing plan, you must do the proper homework before you begin.
UTILIZE SOCIAL MEDIA POWER
“If you are thinking to address all those 6.45 billion music listeners in the world, you need to plan your album marketing strategy differently from today.”
Your album marketing plan must consist of a series of events, where everything must be planned, coordinated, and researched thoroughly. First things first, the essential part of your social media planning for your album marketing must be to assess your audience. You need to study for musicians that offer similar content like yours and know which kind of audience is more attracted to their music. Only then, you would be able to identify more about your audience, their likes and dislikes, and how to lure them into your music.
BOOST YOUR SALES ON MUSIC APPS
Different platforms have different modes of purchasing music, but regardless of this, all of them would pay you high numbers based on your fan following. So, all the audience you have gathered by far from your website, from social media platforms like Twitter, Facebook, Instagram, etc., promotions from the bloggers, audience from the radio, etc. It is when you would like to direct all your audience towards these applications where they would happily buy your music increasing your lot, and all your album marketing would be focused on a single mode of promotion.
A traditional way of marketing is using emails. You can use the strength of email to fortify your album marketing. You may send an email blast which includes several links. You can add your social media link, your website link, and most importantly, the link of the applications where listeners can purchase your music. To step up in the music world differently, you need to think differently. You would also like to adopt different methods for your album marketing and stick to the ones that are highly converting and productive.
TRY YOUR LUCK ON THE TRADITIONAL MEDIA
No doubt, social media has become the best place for album marketing, but then what makes you and your actions different from others? Almost every musician is doing his album marketing on social media. Don’t you believe that you need to try harder to leave them all behind and reach new heights of success?
Traditional media consists of television, newspapers, podcasts, etc. these are the most common platforms on the traditional media where you run your album marketing campaigns, and this isn’t that hard to execute. Most of the news channels come up with live shows where they continuously want to keep their viewers engaged by offering different kinds of content. You may want to appear in such shows, which would allow a different set of audiences to know you, and you can also come up with a brief music performance, which would increase the viewer’s confidence in buying and listening to your music. Many musicians also arrange free podcasts which provide the audience with a chance to listen to their music for free. It is more like a clickbait; that short performance would engage the audience in their content, and they would eventually end up buying and listening to their music if it is up to the mark. What could be a better album marketing than that?
To emerge as a successful person, you need to think of something special. You may want to try all the possible methods and employ all strategies of album marketing in your struggle to succeed. Believe in yourself, consider yourself to be an entrepreneur, and work accordingly. As it is often quoted that difficult journeys often lead to the most beautiful destination, the first step is usually difficult to take but planning your journey, and your album marketing would lead you to a successful career as a musician.
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