For young aspirants who wish to step up in the music industry as a shining star, the need of the hour is to understand that music production and music promotion are two different things that work on entirely different standards. Musicians are often given suggestions to utilize the music influencer marketing to promote their music, but what is music influencer marketing? Does this pay off? How can we benefit from the influencer marketing for music?
Get started on Music Influencer Marketing
We work with selected newcomer artists, established acts and festival / event brands. In the initial (& free) consultation call, we determine, if you or your brand are a match for our agency.
What Is Music Influencer Marketing?
Identify the Target Audience
“With a global population of over 7.5 billion, recent studies and surveys prove that more than 90% of the worldwide population is music listeners, who generally spend over 33 hours listening to music every week, which makes a total audience of over 6.75 billion that is engaged in looking music for over 4 to 5 hours every day.”
Promotion Platform for Influencer Marketing
Once you are transparent with your audience, the next step is finding out which platform is the best to address these audiences. With over 3.48m users, social media is the best platform for this purpose. Instagram, Facebook, Twitter, YouTube, and TikTok are the most suitable platforms for any musician that can be used to scale their fan base.
Depending upon convenience, you can select a platform that suits you best and then begin for the best music influencers on the platform. Influencer marketing in the music industry has become an increasing trend globally, where many musicians are seen collaborating with the influencers to promote their music.
Influencer Marketing Software
It has been found out that hiring or collaborating with multiple influencers who have a moderate number of followers, is more beneficial for influencer marketing in the music industry rather than working with a single superstar who has a very high audience. Naturally, it means that you may want to have five music influencers with an estimated follower of 200,000 rather than promote your music rather than having a single person who has a one million fan base. All this data can be calculated and sorted out simply by the influencer marketing software rather than searching every platform endlessly for the right persons.
Initiate Social Media Creative Campaigns
One way is where the influencer provides a shop insight into your music on their social media and attaches the link along with it. All the fans who would see the post are would be directed towards the link where they can come up to your accounts and your music page and buy your music there. Other than this, collaborative videos, short duets, simple shout outs, etc. have also been found to draw the attention of the audience towards you. But all this is possible only when you have done your research on the music influencer marketing and have seen different examples of other magicians, their methods of marketing, and the outcomes. You may also want to have a strategist that can devise the social media campaign on your part for a better and assured result.
Boost Your Sales
This influence marketing in the music industry has numerous benefits, from increasing audience engagement to boosting sales, from developing goodwill to emerging as a brand name. You need to step up into the music influencer marketing, do your homework well and wait for the outcomes. You don’t need to have Taylor Swift or Beyoncé by your side to do that, even the moderate musicians and the music industry personnel’s, who have a reasonable influence on the social media can do this deed for you. So, if you are a passionate musician waiting for the spark to ignite your career, don’t just wait. Get things started today for a better tomorrow!
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