The dream of every musician these days is to become Justin Bieber or Madonna of tomorrow. Like everyone, musicians also dream of fame and success in addition to earning. They strive hard, work endlessly in the music studios but still fail at being successful. Why does this happen? Is life being unfair to them?

The probable answer to this question is no! for the musicians who have made their content with dedication and passion, and are waiting for the good days to arrive, do you know about music marketing? How can you market your music effectively?

We live in a world where people buy only what they see. Even if you have made the best music in the world, you won’t be able to engage the audience or increase your sales unless you market your music. Music marketing has become one of the necessities of every musician where they have to promote their music to their audience, to increase their chances of fame and success. But a question that arises here is that has music marketing evolved over the years? Can the same old marketing practices be used to promote my music?

Get started on Music Marketing

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Evolution of Music Marketing

Long gone are the days when musicians used to market their music on television alone, or distribute pamphlets of their upcoming release or used to get themselves featured on the huge billboards. The revolutionized world has shifted towards a digital trend, where marketing has gained power over the years. The importance of large billboards and pamphlets has been overwhelmed by the digital industry and the online platforms that serve as an excellent platform for music marketing. In fact, marketing music has become simple and convenient because everything has shifted to online media.

Unleash the Social Media Power

With over 3.48 billion global users, social media has made a huge impact on the lives of people, who spend hours using social media. You must be wondering what does social media has to do with music marketing? Have you ever seen the social media profiles of eminent musicians? These social media profiles are the source of engagement, and they form a connection of the musician with the audience, and the best part of using social media for online music marketing is that it doesn’t take too much effort.

“Amazon Music provides the audiences with human-curated data, which is exceptional in determining where opportunities lie for an artist.”

You would be thinking about how to write your music marketing plan? Well, that’s really simple! Once you have created content, and are ready to step into the world of music, the first thing that you need to do for your music marketing is to select a social media account. Selection of the platform is really necessary since you would not want to waste your energies on the wrong platform, or try all platforms and end up in vain. 

The best way to select a music platform is to stalk your audience or potential audience. This can provide you an insight into your audience, their likes and dislikes, and the platform you can use to keep them updated. You may select one or several from Facebook, Instagram, Twitter, Snapchat, YouTube, etc. 

You can also stalk your competitors or renown musicians that produce the same content as yours, to learn more about your target audience, which will ultimately help you with your online music marketing.

Music Marketing Websites

Do you want to conduct a music marketing campaign that will not only bring a potential audience to your music but also mark your presence as a brand? you can scroll the internet, and you will find many of the world’s best musicians who have a music website of their own. If you are one aspiring musician with a burning desire to become one of those, then music marketing websites await your response.

You are supposed to get a music website, where you can post your music content, and some additional content such as bloopers, teasers of your upcoming release, or video content in addition to audio content for your fans. Doing so will keep your fans entertained and engaged. Moreover, you can also work on the embellishment of your website, by adding your logo, or personal pictures in high resolution. Taking online music marketing one step ahead, you can also include a news section on your website, where you can keep all your fans updated about the upcoming content you are planning for them. This will not only market your music, but it is likely to bring more audience to your website if you plan it attractive and engaging.

Many music marketing websites also include a blog section. This is essential for website SEO. Simply, it means that the blog section can help you with your website ranking, and would also be a music marketing tactic since many music listeners are also readers, who would get attracted to your music by reading those music blogs.

Online Music Platforms

The basic purpose of planning a music marketing strategy, and implementing it is to gain fame, but also add those valuable numbers to your earning. Fame alone would never be enough for any musician if they are struggling to meet their expenses. Music marketing and promotional platforms such as iTunes, apple music, Spotify, Amazon music are the platforms where musicians can upload their content, and users can purchase their albums or songs. The main idea of music marketing is to build a range of fans and super fans, and direct them to these music platforms, where they can purchase your music. The more potential audience you add through your music marketing, the more would be your chances to ace these platforms.

Blog Featuring

Apart from those who scroll social media apps like Facebook and Instagram to spend their spare time, a large number of audiences is also interested in reading, since they find reading a rather better way to spend their spare time. For this purpose, many of the people across the globe are interested in the eminent blogs, where they get a chance to not only keep themselves updated, but they can also productively spend their spare time. For aspiring music artists who are building their music marketing plan, and are ready to focus on all plans that make their online music marketing effective, this means opportunity. 

The simple way to conduct music marketing by getting featured in blogs is to find some eminent music bloggers. The next step would be to contact them individually once you have shortlisted them. Contacting them may seem to be a difficult task, and many of the bloggers may seem to be unresponsive, but for a musician who is struggling with music marketing, the better option is to remain focused and try to approach them with a professional and engaging stance. You may ask them for a favor, and ask them to return the favor in any other way. Once these famous bloggers feature your music in their blogs, you would be getting a large number of audiences on your account. In this way, you can not only engage people from social media but also attract the people who are outside the social media.

Music marketing is the only way, that can lead to a successful career in the music industry, so marketing music should be the foremost priority of every artist, and you should try, and cover all aspects of music marketing if you wish to make a difference in the industry.

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