If you are a rapper, or you love to produce that hip hop music that is a symbol of livelihood and energy, now is your time to shine bright. Marketing rap music is all you need, apart from creating music, and soon you would be standing tall among your competitors. Every business requires promotion, and rap marketing is that promotion that will promote your music to a vast audience, alluring them and captivating them with your quality content. You may come across many rap marketing agencies who are ready to take the pain on your part, but having an insight into rap marketing is essential since it will allow you to manage many things on your own.
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We work with selected newcomer artists, established acts and festival / event brands. In the initial (& free) consultation call, we determine, if you or your brand are a match for our agency.
Shine on The Social Media
The first and most crucial platform for marketing rap music is social media. Social media has undoubtedly made the careers of many known musicians, who have attained millions of followers on their social media. You may be wondering that the social media is merely a child’s play, and you can easily keep your social media account updated without needing any special acumen, but that is not the case for social media marketing for rappers.
Identify your plattform
“You can stalk your competitors or potential rappers who have gained fame over the years, and you would easily get to know which social media platform is best for your audience.”
Address the Target Audience
If you are confused with the selection of the platform, competitors are the perfect place to address. You can stalk your competitors or potential rappers who have gained fame over the years, and you would easily get to know which social media platform is best for your audience. For the next step, you need to stalk the famous rappers once again, this time for searching the target audience. Like we discussed earlier, one should spend the energies at the right time and in the right place. Wouldn’t it be better to address a certain group of people who are interested in your music, rather than spontaneously trying to address the whole world, including a lot of people who do have affection to rap music?
Work on The Social Media Strategy
Devising a proper social media strategy that consists of scheduled posts, that are engaging and appeal the audience is a simple process that you can manage on your own. However, rap marketing agencies also come up with paid promotions on social media where they run ads on different platforms like Facebook and YouTube, and share your music on various groups and channels. So, you may want to include these paid promotions in your rap marketing plan. Like every business requires an investment, music marketing works the same, but spending numbers would definitely matter if you succeed to engage and address a larger audience, and successfully make them fans from mere audience.
An artist can use social media platforms to ask their fans to add their music to their playlist. Amazon music marketing works on a specified domain, which only adds certain music to a prominent playlist if they are increasingly added to a personal playlist. You can get featured in the most prominent playlist of Amazon music to increase visibility and more user engagement.
Utilize Video Marketing
Though we cannot deny the importance of written and audio content, rappers can also opt for video promotion for marketing their rap music. One of the best platforms for video marketing is YouTube. YouTube has a vast audience with over a billion users monthly.
There are 3 ways to conduct video marketing on YouTube. You can either create your music account and bring your existing audience from social media, your music website, and the platforms where you upload your rap music including Spotify, SoundCloud, and others.
Another alternative is to look for promotional channels. There are many promotional channels on YouTube, which have millions of subscribers, and they upload your music on their platforms. These channels are specifically designed for paid promotions and are the perfect marketing plan for your rap music.
The last and most promising way to conduct effective video marketing is through video ads. YouTube allows paid promotions where they run ads on targeted content channels, and these ads are the best way to gain attention and prompt response from the viewers.
Connect with Vloggers
Vloggers have made a fortune by everyday vlogging, and they have scaled the business from simple vlogging to conducting paid promotions. Some of the eminent and renowned bloggers have fan bases in millions. What would be better than getting your visual and audio content featured in their vlog? With millions of people watching you and listening to your music in that paid promotion, you would be inspiring many people. Rap marketing is a vast term that can not be confined to just one promotional campaign. Rather, if you should be practicing multiple marketing operations to ensure a successful promotion.
Apart from vloggers, another medium of promotion or rap marketing that you can opt is by getting featured in the press releases. You can contact anyone in the media through their email, or ask a rap marketing agency to conduct this process on your behalf. You can ask them for a favor, or you may pay them for getting featured in a music press release. Contacting the media person can be a difficult task since not many of them would be cooperative enough to feature your rap music in their upcoming release. Most of these people don’t even answer the mail you send them, but to gain an advantage, and to get yourself featured in the release, you need to keep searching and try to contact such people.
Bloggers are equally important in rap marketing as press releases. a huge number of people are accustomed to reading, and they scroll the internet just to read the daily blog. Getting promoted in such music blogs, that have a considerable audience would complete your rap marketing plan.
As an aspiring rapper, your goal should be to search for all possible kinds of rap marketing, from social media to email marketing, from press releases to video marketing, and from getting featured in blogs to running ads on different platforms. Each of these rap marketing plans has its benefits, and they accumulate to produce productive results for your music. Being a rapper, it is the ideal time to step up and spend energies in creating and promoting content, since the rap music audience is increasing day by day. The music industry is filled with struggling rappers as yourself, so you need to plan something different, and something extra, if you wish to gain a competitive advantage over the rest.
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