The trends of record label marketing have also changed drastically over the years. There was a time where marketing was effortless and effective over the radio but is it still that easier today? Radio seems to have been outdated for this purpose. Another hope for those young musicians was the big record labels and music companies, who would conduct the music studio marketing on their platform, providing an initial push to the aspirants to step up into the industry. But that also seems to have vanished over the years.
Does that mean that record label marketing has become impossible for a new, capable musician who steps into the industry and the digital marketing platform with an adrenaline rush, and a vision to become the future Justin Bieber? Not at all. Though the trends have changed, the digital market is always open to music studio marketing for those who come up with the right options to work on.
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We work with selected newcomer artists, established acts and festival / event brands. In the initial (& free) consultation call, we determine, if you or your brand are a match for our agency.
EMERGE AS A BRAND
Becoming a brand in itself can be tough, especially for someone new to the platform, but it is the first thing every musician should try, as soon as he wants to conduct an effective record label marketing campaign. You should make proper research on the themes, the colors, and any symbols if necessary, that make you distinguished. You may also want to have an appropriate brand name or logo that would not only make you seem professional in your work, but you can also enjoy other perks such as having your merchandise, or other such collections.
Whenever a musician emerges as a brand, their fans are eager to buy anything that comes under their name or logo, from bands to shirts, from sports items to caps, etc. So, it would be best if you tried to plan things in the long run, where you may find the right people across your journey that would help you in establishing your merchandise that would ultimately lead to a valuable addition to your bank account. So, what better record label marketing do you plan to conduct if not this one?
KNOW YOUR FANBASE
Like an excellent teacher who always makes a keen observation about the students before teaching them, it is undeniable for you to know your audience. Music is indeed an essence to the soul, but it doesn’t mean that people of all ages would love your music equally.
Before you begin with your music studio marketing, do your homework in analyzing your audience, their preferred music, and how you can engage them in a better way. The best way is to know your competitors. You may want to stalk other artists that produce similar music like yours and make observations on their record label marketing as well. This would provide you with a basic idea of your ideal audience. Once you know your fanbase, then you may proceed with applying other music studio marketing strategies to engage them towards your content. You may also want to go towards paid digital marketing, which is indeed a very promising investment. Still, once you have your targeted audience, you should concentrate your paid record label marketing to the most desirable audience first.
“Though the trends have changed, the digital market is always open to music studio marketing for those who come up with the right options to work on.”
PLAN A REGULAR MUSIC SCHEDULE
To build your career in the industry, you need to break your campaign into daily, weekly or perhaps monthly schedules, but point to ponder is that there should always be a periodic schedule when it comes to record label marketing.
Let’s say you have an exceptional turnover on your website or a large number of followers on your social media, then what good do you think your social media is if you aren’t active on it? A wise man once said that the key to success doesn’t lie in prioritizing your schedule, rather it lies in scheduling your priorities. As a musician, your foremost priority should be music studio marketing. Regardless of what you post, but you should always keep your audience engaged. Having a proper engaging and catchy update schedule would not only win the hearts of your existing audience, but it will also attract new visitors to your music.
Once you have made a schedule, the next step in this process is to know what to post. You can provide your audience with free music insights, some updates on the upcoming albums, and short audio or video clips on your social media account. You can also try coming live on different platforms and have healthy communication with your friends. Whatever your engagement plan be, remember that your music studio marketing should begin with a periodic schedule where your audience would expect to receive something new from you.
SEARCH FOR PARTNERS
We all are aware of social media power. It may not be wrong to declare that social media has become the king of marketing with an audience of over 3.48 billion. Under these conditions, your social media account, and paid advertisements would engage a lot of visitors to your content. But is that enough? You might wonder if there is any way to engage an even larger audience as a result of your record label marketing.
Success is just like climbing a ladder, and the positive people who help you in your career are the real ones who help you climb the ladder and ensure that you don’t fall. And these people are usually partners.
For your record label marketing, you may want to team up with partners that are potentially open to another audience. In this way, you would get the opportunity to spread your music to a new audience, and if your content is potentially engaging, you would surely get an amplified audience as an outcome.
EMAIL IS THE KING
It may sound absurd to some, who believe that direct responses and messages have revolutionized the world, but it is not the case for business happenings. Email is still the king of marketing for official matters.
As a part of your music studio marketing, you should employ email managers that would offer sent emails to the vast audience that you have, to keep them updated with your latest music and happenings. One of the hurdles of using emails for record label marketing is that it would be difficult to obtain the emails of the audience. But as they say that there is no such problem that doesn’t have a solution, it’s only that we need to search for it. One way to obtain hundreds and thousands of emails is to use the tools that are specially designed for this. Or you can program your social media accounts and websites in such a way that the visitors need to provide their emails when they follow or visit it. In this way, any music artist can quickly address all their audience via emails and then keep them notified with the latest updates as a part of your record label marketing.
Doing the necessary research, planning an effective campaign for music studio marketing, and keeping them updated continuously with all the new happenings is not an easy job. It is not just hectic but requires an exceptional business acumen to understand and devise these campaigns. Moreover, musicians also need to do paid record label marketing to attract and engage a new audience to their music. But if these processes are coordinated and well designed, the outcome is guaranteed to be fruitful, and a successful and prosperous career waits for those who are willing to achieve it.
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