Like every passionate musician, you wake up each day with the hope to become the best. You are somewhat obsessed with the stage, the lights, a massive audience cheering for you, and waiting curiously for your music and performance. Isn’t that right? The path to success is never easy, but it is never impossible as well.
Soundcloud, Spotify, Apple Music, and others serve as a platform to young and aspiring musicians where they can upload their content, and attract many fans. But do you know which of these platforms offers the highest audience? If you are wondering about promoting your music on such platforms, SoundCloud marketing should be the first initiative in your marketing plans. Devising a SoundCloud marketing strategy carefully, and giving in all the energy and struggle into it can bring you in the spotlight with a vast audience that cheers and admires you.
Get started on SoundCloud Marketing
We work with selected newcomer artists, established acts and festival / event brands. In the initial (& free) consultation call, we determine, if you or your brand are a match for our agency.
TAG YOUR MUSIC
You struggled hard and spent many hours of hectic and restless work in the studio, creating your music. You get your music uploaded on Soundcloud as a part of your SoundCloud marketing strategy, but what next? How do you think your fans and new listeners would be able to find you? Do you think your job is done?
When you upload your music on the platform, you should believe that the SoundCloud marketing campaign you were working on has just started. The first part of the campaign is uploading the music. Make sure to add tags to your music so that your listeners may be able to find your content.
SHARE TRACKS BEFORE RELEASE
While focusing on uploading your best content as per your SoundCloud marketing strategy, you could also try sharing tracks privately before their release. SoundCloud facilitates the users by providing the private link and share option, and you should take all the advantages from this feature.
“To emerge as a shining star in the industry, you need to mark your struggle with proper planning and execution, and SoundCloud marketing is such an aspect, that would leave you disappointed.”
Use this sharing as a part of your SoundCloud marketing strategy and share your bloopers, unfinished tracks, and other insights into your content with your audience. Not only would this be a great way of promotion, but you can also take it as an indirect SoundCloud marketing. These links can also be used for collaborations or put into blogs that would direct the readers to your content. As for safety and a mode of convenience, you always have the option to reset your private links. For those musicians who are still in search of SoundCloud marketing tips and tricks, this is one of those unusual tricks that can help you a lot in the engaging audience and directing them to your music on SoundCloud.
UNLEASH THE POWER OF SOCIAL MEDIA
With more than 3.48 billion social media users, it is time to unleash the power of this gold mine and use it effectively to ensure a successful SoundCloud marketing campaign. No doubt SoundCloud is the largest music platform, with over 175 million people who listen to music monthly, social media platforms like Facebook, Instagram, and twitter still overpower it with billions of users.
As we often quote that a picture paints a thousand words, your SoundCloud marketing strategy must include promotion on social media where you can engage your audience with visual content in addition to audio music content only. All you need to do is make a compelling profile, and work on scheduling regular content on it to keep the audience updated. You might be wondering that what does all of this need to do with SoundCloud?
Your profile, your posts, and everything on your social media can include a link to your SoundCloud profile, and you can easily direct your audience there. Not just that, you can always make paid promotions by running ads as on Facebook and YouTube. The ad managers are knowledgeable who design the ads on your behalf, find the target audience for your content and then display your ad to them. Doesn’t that sound great for your SoundCloud marketing campaign?
You can and must choose multiple social media platforms, get an insight into how they work, and engage your audience accordingly. For instance, all of us know that Instagram is mostly used for visual content, so you may want to add some high-quality visual content that relates to your music. Similarly, you can run ads on Facebook and promote your music through LinkedIn as well.
SOUNDCLOUD PROMOTIONAL CHANNELS
A valuable addition to your SoundCloud marketing campaign can be the services of promotional channels. These channels serve as hosts that play and promote the music content of other small musicians. They use their account to broadcast your music, and their reach is up to hundreds and thousands of times higher than the engagement that is observed when you upload the content through your music account.
These accounts are usually dubbed SoundCloud labels, who do not work like the traditional SoundCloud marketing companies in promoting your music on Spotify, iTunes, etc. their SoundCloud marketing strategy is limited only to the platform. Still, these, being small channels, can be a valuable addition in SoundCloud marketing.
Nevertheless, the tips, as mentioned above and strategies for developing a strong and effective SoundCloud marketing campaign, are just some of the many ways to promote music. As an aspiring musician, you should never confine yourself to a single plan. You may work and distribute your music on multiple platforms and in various ways to ensure responsiveness from the audience. Begin your music career today, with the simple yet most effective SoundCloud marketing, and follow these strategies to ace your career in the industry.
Contact us for your Free Consultation now
We have limited spots available for our consultation. Please get in contact with us to see if you qualify for our agency.